Unilever brands to support people living with dementia
A selection of objects from 'Unilever Brands' featured within the My House of Memories app.
In October, we launched a new partnership between National Museums Liverpool and Unilever. Together, we have developed new Unilever Archive content for the My House of Memories app, bringing these memorable brands to life for people living with dementia.
The app is a digital resource co-created by people living with dementia and their carers, to enable the sharing of memories using interesting everyday objects from the past. The number of items in the app is growing all the time as we work with new partners locally, nationally and internationally.
The new ‘Unilever Brands’ app content includes memorable advertisements and objects including ‘Domestos’, ‘Big Bad Dom’, retro packaging featuring Persil’s ‘Wash Whiter’ promise and Jif’s ‘The simplest way to squeeze a lemon’ campaign.
Jif, 'The Simplest Way to Squeeze a Lemon', c.1980, Acc. 1996-127
Cleaning products feature frequently alongside popular food and drink brands including Colman’s Mustard and Marmite. Music and film clips bring the objects to life, such as the ‘Greensleeves’ melody alongside a Walls ice cream van and ice cream advertisements featuring well-loved treats such as ‘Mr Whippy’.
The items included on the app were chosen following a consultation session with some of our regular Meet me at the Museum attendees, many of whom are familiar with the app and are considered part of the House of Memories family.
To celebrate the launch of the new app content we held a special event at Unilever’s iconic Port Sunlight site. Unilever staff and guests were given the opportunity to use the app and to take part in a House of Memories dementia awareness training session on the day. Guests were able to take a look at packaging and objects from yesteryear from the Unilever Archives and even had a go at grating Sunlight soap into a dolly tub.
We were particularly excited to have launched the new partnership in Port Sunlight where there is a shared history between Unilever and National Museums Liverpool, both having historic locations in Port Sunlight and links with the Leverhulme name.
Pictured l-r: Peter Loosemore, Policy and Strategy Officer for Wirral Borough Council, Carol Rogers, Director of Engagement at National Museums Liverpool, and Claire Tunstall, Head of Art, Archives and Record Management at Unilever.
Carol Rogers, Director of Engagement at National Museums Liverpool said: “We are proud to be working with Unilever to support people living with dementia and their carers. Unilever brands are known all over the globe and have been part of people’s lives for generations. It’s wonderful to bring the archival content into the My House of Memories app to help people living with dementia and their carers to connect and share memories together.”
You can download the My House of Memories app from our website and find out more about the app's features.